I’m awfully sorry BMW, however all of your efforts to try to persuade yourselves that those that purchased your 1-series are avid driving fans have failed. BMW had constructed the 1-series with the intention of spreading their gospel of the ‘final driving machine’ and a part of that image they painted was the truth that rear wheel drive could be a part of the recipe to construct such a machine. Nevertheless, it has now been revealed in a press release made by BMW CEO Norbert Reithofer throughout a phone interview session with journalists that 80% of the individuals who purchased the 1-series thought that it was a entrance wheel drive. For these of you studying this, if you’re a part of the 80% which have been talked about above, I’ve the civic obligation to tell you that the BMW 1-series is a Rear Wheel Drive 운전 연수.
I imply truthfully, I’d anticipate the people who find themselves shopping for the 1-series to learn the brochure that informs them of the specs of the car. Or maybe to take the time to undergo the proprietor’s handbook after they’ve bought the car. I assume, in a approach, that is an unlucky information. I believe that is the explanation BMW don’t go round with the ‘final driving machine’ assertion anymore. If you happen to take a look at their website, it now states ‘Sheer Driving Pleasure’ or ‘Pleasure is Driving’. Nowhere does it state that BMW makes the final word driving machines anymore. I suppose that is justly in order nobody really buys BMWs to drive anymore. These folks really do not even care about ‘sheer driving pleasure’ or ‘pleasure is driving’. They purchase BMWs for the badge and paradoxically, even BMW is aware of about this.
They know this as they’re producing gargantuan SUV-coupes just like the X6M or the X5M. These are two autos for individuals who simply need the ‘M’ badge however do not really like driving actually quick. I say this as a result of irrespective of how briskly or highly effective an SUV is, the car with the identical engine and drive practice, would be capable of out deal with any efficiency SUVs whatever the state of affairs. Then they promote the entry degree 1-series to people who find themselves simply searching for a BMW and don’t really ask which wheels drive the car within the first place. Apparently, it seems to be just like the precise quick driving fans aren’t driving BMWs anymore.
And that people is why BMW has just lately introduced throughout that very same phone interview that they intend to construct entrance wheel drive BMWs by 2014. It isn’t that they’ve determined to affix the entrance wheel drive bandwagon. It is simply that to 1-series house owners, or future BMW entry degree house owners, what wheels drive the car is immaterial. They only need in on the model. Perhaps BMW ought to change their taglines to ‘FWD? RWD? AWD? Who cares? It is a BMW’ or ‘Pleasure of proudly owning the Final Badge’.
That is, past a doubt, one other unhappy day for true blue driving fans.